The average American user spends up to 38 minutes per day on Facebook.Despite continued criticism of FacebookвЂ™s role in spreading disinformation, 36% of US citizens say they regularly use the platform as a source of news.93% use Facebook weekly, and 98% log in at least once a month. In the US, 73% of all Facebook users log in on a daily basis.India is the country with the most active Facebook users (290 million), the US is second (190 million), and Indonesia third (140 million).Here are some other interesting facts about Facebook usage: The photo and video-sharing social network saw its share of this demographic go from 15% to 27% in the same time period. The Infinite Dial reports that the 58% of survey respondents in this age group who identified Facebook as their favorite social network in 2015 has shrunk to 32% in 2020. In comparison to other social media platforms, Facebook is the most popular amongst users aged between 12 and 34 years, although their US-based share of this demographic is most definitely shrinking. Somewhat surprisingly, its 25.5 billion monthly visits are bested by YouTubeвЂ™s 34.6 billion and totally eclipsed by GoogleвЂ™s 92.5 billion. As of January 2022, Facebook boasts 2.74 billion active users вЂ“ a number that grows with roughly 500,000 new users every day, or six new users every second.Дespite its immense popularity, Facebook isnвЂ™t the most visited website in the world. It took Facebook only ten months to reach a million subscribers and only eight years to reach a billion. The companyвЂ™s turbulent early days and continued association with epic controversies havenвЂ™t stopped it from achieving mind-boggling growth since its 2004 launch.

While it canвЂ™t take credit for getting everything started, that honor goes to SixDegrees (RIP), Facebook is the social media juggernaut that not only showed the world what the internet can be, but also fundamentally changed the way humans interact with each other. Facebook вЂ“ 2.74 Billion Active UsersДЇacebook is the undisputed heavyweight champion of social media platforms. ItвЂ™s a metric thatвЂ™s used throughout the tech industry as a key indicator of popularity, engagement, and growth.Д«elow is a graph depicting the top 15 social networking sites and apps as calculated by industry-leading provider of business data, Statista.ДЄ Closer Look at the Top 15 Social Networks 1. The metric we use to determine a social networkвЂ™s size is вЂњnumber of active usersвЂќ вЂ“ the total amount of unique users currently registered on the platform.

The Top 15 Social Media Sites and Apps by Active Users Weixin/WeChat вЂ“ 1.213 Billion Active Users Facebook Messenger вЂ“ 1.3 Billion Active Users A Closer Look at the Top 15 Social Networks.The Top 15 Social Media Sites and Apps by Active Users.So, to help your brand with this crucial decision, Dreamgrow maintains this post: An up-to-date view on the movers, shakers, newcomers, and immovable monoliths that make up the social media landscape. Amongst these, вЂњrelative popularityвЂќ and вЂњgrowthвЂќ are two of the most important factors. Sure, a particular social media platform may вЂњfeel rightвЂќ for your brand, but we recommend that you take a bunch of other variables into consideration before making the leap. As is understanding other nuances relating to the platformвЂ™s growth.Д¬hoosing which social network your brand is going to focus its marketing efforts on is a very important decision, and one that shouldnвЂ™t be taken purely on a hunch. Knowing how deeply each of these platforms reaches into the global online community is critical to your companyвЂ™s social media marketing strategy. Social networking platforms are locked in a never-ending game of musical chairs.Д®very year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social mediaвЂ™s most important leaderboard.ДЄside from these shifts just being вЂњgenerally quite interestingвЂќ to industry watchers, theyвЂ™re also super useful for savvy digital marketers.

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